this post originally appeared at Smoking Politics. As our inbox gets regularly flooded with examples of the right propaganda email, we look forward to dissecting them and also recognizing those that do a lot of fact checking on them. We are very interested in the facts part of them but are more fascinated with a couple of core questions.
First, where do these emails come from? The lengths of them, the similarities in structure among them and the consistency of look and feel of them suggest they come from a common source.
Second, how many people see these emails? We are continually upping our estimates, and as marketing folks, we are fascinated to consider that it is possible that millions of people are seeing these emails. Every single one.